Campbell Briggs

Analysis of Avenir


An analysis of the famous and super friendly typeface

Fall 2019

We were asked to analyze a font family for its uniquities and what made it special compared to other fonts. The diagrams below highlight 5 different attributes I found in Adrian Frutiger’s Avenir: tapered stroke, stem deviation, descender lengths, widened terminals, and an ovular o.

Anatomy Poster

Following our studies in the typeface, we were asked to combine all that we had learned into one poster to display them.