Campbell Briggs

Raleigh Riverwalk

Branding and Identity Design

A brand for a new addition to the heart of Raleigh

Fall 2020 - Two Week Design Charette

Campbell Briggs
Beck Buss
Angela Zhong 

Raleigh Currently lacks a waterfront unlike the majority of other state capitals and successful cities. However, to change this, research has gone into daylighting the Pigeon House Branch Creek into a riverside park in the heart of Raleigh. We created a brand to accompany this new park and its look and feel. This project was a two week design charette to quickly develop a brand.

Iterative Exploration

Initial Designs

Final Concepts